Cookie Policy Alaya Guru S.r.l.
Last Updated: January 7, 2026
Data Controller: Alaya Guru S.r.l., Via Vela 42, 10128 Turin (TO), Italy – Tax ID 12703070016
What Are Cookies
Cookies are data portions stored in the user's browser to improve browsing experience, remember preferences, and analyze visitor behavior. Alaya Guru uses technical, analytical, and marketing cookies in compliance with EU Regulation 2016/679 (GDPR) and the Privacy Authority Guidelines (June 10, 2021).
Cookie Categories Used
Technical/Essential
Propósito: Basic functionality, security, resource loading
Duración: Session
Ejemplos: Cloudflare, Google Fonts
Analytics
Propósito: Visit statistics, user behavior
Duración: 26 months
Ejemplos: Google Analytics (G-DCP0RHZLZ0)
User Experience
Propósito: Heatmap, feedback, session monitoring
Duración: 12 months
Ejemplos: Hotjar (ID 5355513)
Consent and Cookie Management
Granular Consent Banner
Alaya Guru uses an interactive CookieConsentBanner that allows users to: • Accept all cookies (including analytics and user experience) • Reject non-essential cookies while keeping technical/essential • Customize Essential/Analytics/User Experience individually The banner is positioned in the page footer and is always accessible.
Saving Preferences
Consent preferences are saved in localStorage.cookieConsent (browser memory) to ensure that user choices are respected on subsequent visits.
Consent Revocation
The user can revoke consent at any time through: 1. Clicking the cookie banner in the page footer 2. Manually changing browser settings 3. Email to namaste@alaya.guru for assistance Revoking consent does not affect the legality of processing performed before revocation.
Third Parties and Extra-EU Transfers
External Providers
The following providers process data through cookies: • Google LLC (USA): Analytics, Fonts, Tag Manager – DPA + SCC • Hotjar Ltd (Malta): Heatmap and feedback – DPA + SCC • Cloudflare Inc. (USA): Performance and Insights – DPA + SCC All providers comply with GDPR through DPA/SCC accessible in their dashboards.
Extra-EU and Safeguards
Transfers to the USA are guaranteed by Standard Contractual Clauses (EU Decision 2021/914) which provide protection equivalent to the EU.
Technical Information
Banner Operation
The CookieConsentBanner works according to this mechanism: 1. First load: Banner shows granular choices (Accept All/Reject All/Customize) 2. User selection: Preferences saved in localStorage 3. Tracking scripts: Loaded ONLY with explicit consent 4. Subsequent visits: Banner remembers choices (does not show every time)
Always Active Technical Cookies
The following cookies are essential and do not require consent (art. 7 Authority Guidelines): • Cloudflare Insights (performance and DDoS protection) • Google Fonts (graphic functionality) • Google Tag Manager (tag management for analytics)
User Rights
Every user has the right to: • Access: Discover which cookies are used • Rejection/Revocation: Not accept non-essential cookies • Deletion: Remove cookies from the browser (browser settings) • Transparency: Understand purposes and duration • Complaint: Contact Privacy Authority if rights are violated To exercise specific rights: namaste@alaya.guru
Contacts and Support
For questions, clarifications, or exercising rights related to cookies: Email: namaste@alaya.guru Website: alaya.guru VAT: 12703070016 For formal complaints about cookie management: Privacy Authority: www.garanteprivacy.it
Changes to this Cookie Policy
Alaya Guru reserves the right to modify this Cookie Policy to comply with new regulations, technologies, or changes in tracking practices. Significant changes will be communicated via banner on the Platform and email to registered users. Continued use of the Platform after posting of changes implies acceptance of the updated version of the Cookie Policy.
Version: 2.0